![]() ![]() News content is just a tiny fraction of what people share on Facebook, and whenever the company asked users what they thought of news, they said they wanted less of it in their feeds. Congress vented its fury.Īll the while, there was a nagging thought inside the head of Chief Executive Officer Mark Zuckerberg. A Trending Topics team brought the company into disrepute and was eventually disbanded. Depending on whom you asked, Facebook was either censoring or pandering to the right. And with the need to moderate came the accusations of bias. With fake news came the need to moderate. Meta was trapped in a cycle: With legitimate news came fake news. Turning its back on news during the Trump years would have been seen as giving up on the truth. Beginning with the fallout from the election of Donald Trump as president, promoting the news became more trouble for Facebook than it was worth -though it's only now that it dares say it out loud. ![]() These laws are the final straw for a company whose relationship with the news business has slowly unraveled over the past few years. The Canadian law doesn't offer a similar middle ground California's likely wouldn't either. Instead, it made deals directly with publishers, fending off the government clampdown. Legislators seem emboldened by what happened in Australia, where Meta backtracked on threats to block news because of a new law. Meta warned it would take similar steps in California if similar legislation is put into force. In Canada, things are even more extreme: In August, Meta began blocking links to news content across the board in protest against an absurd law that demands the company pay for the privilege of sending traffic to news websites. as the company is known now - has discontinued the special tab on Facebook for news content in the US, UK and elsewhere, and the company openly said it wouldn't prioritize news on Threads, its new competitor to X, formerly known as Twitter. As noted by Axios, referrals from the Facebook app to news sites have plummeted because articles are no longer receiving any algorithmic support. This was the peak of Facebook's attempts to woo the news business.
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